Apple and New York Museum made a collaboration for a series of large-scale Augmented Reality artworks in London, San Francisco, New York, Paris, Hong Kong and Tokyo.
In this series called [AR]T, AR works by seven artists -Nick Cave, Nathalie Djurberg, Hans Berg, Cao Fei, John Giorno, Carsten Höller and Pipilotti Rist- will be shown by the contemporary museum beginning 10 August 2019. The artworks will be shown around 10 minutes in famous places like Trafalgar Square or New York’s Grand Army Plaza in Central Park.
Ten people will be given an iPhone with the [AR]T app and headphones, then will be led by an Apple team member around the city.
Viewers will also be able to take still and video imagery of the AR art pieces during their experiences.
“The New Museum has always led at the intersection of art and tech and we could not have asked for a better partner in Apple to support the fantastic visions of these pioneering artists,” said Lisa Phillips, director of the New Museum.
“Augmented reality is a medium ripe for dynamic and visual storytelling that can extend an artist’s practice beyond the studio or the gallery and into the urban fabric,” she added.
Each artist has used AR to reimagine or invent new ways to express core themes of their art.