As human beings, we get used to “the way things are” really fast. But for designers, the way things are is an opportunity… Could things be better? How? In this funny, breezy talk, Tony Fadell, the man behind the iPod and the Nest thermostat shares some of his tips for noticing the opportunity for — and driving — change.
Here are some highlights from his speech:
1) What is our job?
As designers, innovators and entrepreneurs, it’s our job to not just notice those things, but to go one step further, and try to fix them.
2) Try to see the invisible problems.
It’s about seeing the invisible problem, not just the obvious one, that’s important -not just for product design, but for everything we do. You see, there are invisible problems all around us, ones we can solve. But first, we need to see them, to feel them.
3) Do not tackle a problem.
When you’re tackling a problem, sometimes, there are lots of steps that lead up to that problem. And sometimes, lots of steps after it. If you can take a step back and look at it broadly, maybe you can change some of those boxes before the problem. Maybe you can combine them. Maybe you can remove them altogether to make that better.
4) Young people, young minds…
Have young people on your team, or people with young minds. Because if you have those young minds, they cause everyone in the room to think younger. Picasso once said, “Every child is an artist. The problem, when he or she grows up, is how to remain an artist.” We all saw the world more clearly when we saw it for the first time before a lifetime of habits got in the way. Our challenge is to get back there, to feel that frustration, to see those little details, to look more broadly, look more closely, and to think younger, so we can stay beginners.
5) Choose your challenge
Our challenge is to wake up each day and say, “How can I experience the world better?” And if we do, maybe, just maybe, we can get rid of these dumb little stickers.