Shutterstock commissioned muralist INSA to create an interactive artwork for the D&AD festival held in London. The audience will have an opportunity to view this “GIF-iti” through the “GIF-iti” App. This multi-part mural titled “File Under: Unresolved” is a looped animation.
Multiple working image windows are filled with visual content from Shutterstock’s media library, ranging from cheerful Lisa Frank-esque rainbow hearts to a stock gif of a businessman smashing his laptop.
In a statement, INSA wrote, “I hope that the work might make creative people consider how they feel about themselves, their work, the endless deadlines and their use of time in life.” This augmented mural is far from INSA’s first: the U.K.-based artist shares his animated artwork on Instagram and Tumblr.