Brasilia, Brazil’s capital, was transformed by a national economic and urban development project. Brasilia, the most creative city of Brazil, contains many art scenes. The creative economy sector accounts for 3.7% of local GDP. Brasilia is the most important city in Brazil that attracts and holds creative talents. Dozens of start-ups are working to improve the creative economy in the area of design, fashion, crafts and graffiti in the city.
Brasilia hosts the Brazilian Graphic Design Biennial and the JAM Nerd Festival, which focuses on the design of electronic and media arts and the development of new technologies. At the same time, activities such as Salão Brasil Criativo – Design & Negócios, Capital Fashion Week and Senai Brazil Festival are organized in Brasilia.
In order to make a sustainable and integrated development that strengthens local professions, and to promote a centralized and varied creative economy by optimizing its innovative flare, the city is implementing the Creative Tourism Plan and the Organic Culture Act. In addition, the city collaborates with service design, design thinking or destination design on social and creative development solutions.