IKEA, who managed to establish good communication with customers with different campaign ideas, made the decoration of popular series with its own products.
With the campaign called IKEA Real Life, you can bring unforgettable living rooms of the popular series such as Stranger Things, Friends and The Simpsons to your home. The purpose of this project, which was created by selecting the right pieces from the products it sells, was to send the message “You can create any decoration you want with IKEA”. The project was conducted for months. In order to make the rooms look the same, thousands of products were reviewed. The campaign, which is currently only available in countries such as the UAE, Qatar, Egypt and Oman, will also accommodate the actual sizes and goods-adapted versions of the rooms in these countries.