UNESCO Cities of Design

Design is so simple. That’s why it is so complicated. – Paul Rand

Design creates culture. Culture shapes values. Values determine the future. – Robert L. Peters

Clean out a corner of your mind and creativity will instantly fill it. – Dee Hock 

I don’t think there’s any artist of any value who doesn’t doubt what they’re doing. – Francis Ford Coppola

Learn the rules like a pro, so you can break them like an artist. – Pablo Picasso 

Creativity is intelligence having fun. – Albert Einstein

The details are not the details. They make the design. – Charles Eames

Any product that needs a manual to work is broken. – Elon Musk

Have no fear of perfection; you’ll never reach it. – Salvador Dali 

Simplicity is not the goal. It is the by-product of a good idea and modest expectations. – Paul Rand